"They finally get it -- why buying from a local, family-scale farm is important,"

I think it might be the fact that I grew up on a farm that I am so connected to the seasons. I think I am the only one in my neighborhood that actually cans Tomatoes, Jams, and Jellies during the season. There are several things I will not buy out of season because they are very expensive and taste like crap. Reuters has a good article about community supported agriculture and people getting reconnected to the seasons.